Privacy Policy

Who we are

The Transit operates https://thetransit.org, publishing astrology education, interactive tools, and entertainment-focused horoscope content. This policy explains what information may be processed when you use our site and how we honor your privacy rights where they apply.

Information we collect

• Usage & device data. Like most websites, our servers and analytics partners may receive technical data such as IP address (often truncated or aggregated), browser type, device type, general location derived from IP, referring URLs, and on-site interactions.
• Information you choose to provide. If you email us or use a future form or newsletter signup, we process what you send for that specific purpose.
• Tool inputs. Features such as birth-chart or compatibility calculators may process the values you enter in your browser to render results. We design these tools to minimize retention; see the technical notices on each tool where applicable.

Cookies & similar technologies

We and our partners use cookies, local storage, pixels, and related technologies to operate the site, remember preferences, measure traffic, support advertising, and reduce fraud. Some cookies are “first-party” (set by us) and others are “third-party” (set by partners such as Google when you view ads or use embedded services).

Where required by law, we present consent or opt-out experiences compatible with your region. You can also control cookies through your browser settings; blocking certain cookies may limit site features.

Advertising & Google AdSense

Third parties, including Google, may use cookies to serve advertisements on our site based on your prior visits to our site or other sites. Google’s use of advertising cookies enables it and its partners to serve ads to you. You may opt out of personalized advertising by visiting Google’s Ads Settings. You can also visit aboutads.info for additional choices.

For more on how Google uses data when you use our site or apps from partners, read Google's Privacy & Terms (partner sites).

Analytics

We may use Google Analytics or similar services to understand aggregate traffic, popular pages, and technical issues. These tools may set cookies or use identifiers to distinguish sessions. You can learn about Google Analytics privacy practices in Google's documentation and use the relevant opt-out browser add-ons where available.

How we use information

We use collected information to:

• Provide, maintain, and secure our website and tools
• Measure and improve content and user experience
• Comply with law and enforce our terms
• Communicate with you when you contact us

Legal bases (EEA/UK readers)

Where GDPR or UK GDPR applies, we rely on appropriate bases such as consent (marketing cookies), legitimate interests (security, analytics, site improvement, balanced against your rights), and legal obligation where required.

Retention

We retain information only as long as needed for the purposes above or as required by law. Analytics and log data may be kept in aggregated or pseudonymous form for longer periods.

Children

The Transit is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe we have received a child's data, please contact us and we will delete it promptly where appropriate.

Your choices & rights

Depending on your location, you may have rights to access, correct, delete, or object to certain processing, or to lodge a complaint with a supervisory authority. Contact us to exercise applicable rights.

International transfers

We may process data in countries where we or our providers operate. Where required, we use appropriate safeguards such as standard contractual clauses.

Updates

We may update this Privacy Policy from time to time. The “Last updated” date reflects material changes. For significant changes, we will post a notice on the site where appropriate.

Contact

Privacy questions: hello@thetransit.org. You can also review our About page for editorial context.